New Resource to Help SRTS programs with Media Outreach

CHAPEL HILL, NC — Safe Routes to School programs now have a new resource to help promote walking and bicycling for children. The National Center for Safe Routes to School has launched the Media and Visibility module within the SRTS Guide.

The new module, which expands the already comprehensive Web-based SRTS manual, offers programs guidance and tools for expanding their media outreach. The module offers the basics of working with the news media, tips for conducting interviews, ideas for securing program spokespeople and guidance on increasing the newsworthiness of an SRTS program.

The Safe Routes to School Guide is a comprehensive online reference manual designed to support communities in developing and expanding their programs. Readers of the Guide can pick and choose specific topics based on their interests and needs, such as guidelines for adult school crossing guards or tools to create school route maps.

The National Center for Safe Routes to School assists communities in enabling and encouraging children to safely walk and bicycle to school. Established in May 2006, the Center strives to equip Safe Routes to School programs with the knowledge and technical information to implement safe and successful strategies. The Center is maintained by the University of North Carolina Highway Safety Research Center with funding from the U.S. Department of Transportation Federal Highway Administration.