Public service announcements are a cost-effective method to partner with your local media to promote your Walk to School event. To use these radio PSAs, follow these easy steps:
Public service announcements are a cost-effective method to partner with your local media to promote your Walk to School event. To use these radio PSAs, follow these easy steps:
The customizable local press release offers the media more detailed information on your Walk to School event, such as the impact it will have on the community or information on an ongoing program. To pitch walk to school programs, and your event in particular, to the local media using these press releases, follow these easy steps.
Hang a banner at the school to promote the event or ask children to carry it while they walk. This can also make a nice photograph opportunity for media.
In order to provide the broadest compatibility and good print quality, the files are in the PDF file format and can be used with the free Adobe Acrobat Reader program. There are two designs shown at the bottom of this page, each with two links to two different sizes.
The following graphics are available for download and can be used without restriction on any non-commercial materials you wish to create. Please read the following instructions before downloading.
Every Step Counts is the theme of a new series of free, downloadable SRTS marketing materials focused on the benefits of walking and bicycling to school and what motivates parents to consider making that choice.* School zone safety, including speeding and distracted driving, will be another focus of the campaign.
The following tip sheets offer helpful guidelines for increasing the visibility of your Safe Routes to School Program.
The following tip sheets offer helpful guidelines for increasing the visibility of your Safe Routes to School Program.
The following tip sheets offer helpful guidelines for increasing the visibility of your Safe Routes to School Program.
Talking points offer helpful information on topics such as trends in school travel, safety, physical activity, environment and air quality, background on the event, Safe Routes to School and a list of participating countries. You may find it helpful to use these for interviews with local media, meetings with parents or any other communications planned for the event.