Every Step Counts Marketing Materials

Every Step Counts: New SRTS Marketing Materials

Every Step Counts is the theme of a new series of free, downloadable SRTS marketing materials focused on the benefits of walking and bicycling to school and what motivates parents to consider making that choice.* School zone safety, including speeding and distracted driving, will be another focus of the campaign.

Use these materials to reach parents at the local and/or national level to support SRTS efforts in any stage of development — from new programs to mature programs that are already agents of change. Are you looking for an image for a community newsletter or a take-home SRTS flyer for students? Do you need new materials for your organization's Web site?

Remember, parents are an important audience to consider for SRTS programs and messages.

Get Started:

The following marketing pieces in the Every Step Counts series are available for download and can be used without restriction.

SRTS Message: A lifetime of being active can begin on the way to school…Every Step Counts

Parents want to help their children develop healthy habits that last a lifetime. In fact, this desire is a major motivator for parents to support walking and bicycling to school. It's an every day opportunity for children to make physical activity part of the daily routine and to prepare for a healthy, active lifestyle.


Help students start the walk to school discussion at home with their own families. The Mad Lib-style message on the back of each postcard lets students say why they think it would be fun to walk or roll to school.

These standard 4X6 postcard templates can be downloaded and printed at any local printer or using your home computer and printer and heavy card stock.

Flash Promotional Ads

You can use 'embed' code to place these interactive flash ads on your website. Just copy and paste the code below into your website or blog to embed it.

SRTS Message: We're building healthy families…one step at a time.

<iframe src="http://apps.saferoutesinfo.org/SRTS_FlashAd_Blue.html" width="190" height="160" frameborder="0"></iframe>

SRTS Message: A lifetime of being active…can begin on the way to school.

<iframe src="http://apps.saferoutesinfo.org/SRTS_FlashAd_Green.html" width="190" height="160" frameborder="0"></iframe>

Coming Soon:

Please visit this page again soon to see what's new in the Every Step Counts campaign.


The National Center is working with existing national partners to co-brand and place these advertisements. Please contact Caroline Dickson, communications and marketing manager, for more information.

*The parent-focused messages are being developed in collaboration with a Robert Wood Johnson Foundation grant awarded to the Department of City & Regional Planning at the University of North Carolina.

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